American multinational automobile manufacturer Ford has filed 19 trademark applications for all of its major brands in order to enter the metaverse and the non-fungible token (NFT) space.
According to the applications, as shared via Twitter by trademark attorney Michael Kondoudis, the company plans to offer:
- Virtual automobiles, SUVs, trucks and vans, land vehicle parts and accessories, and clothing;
- Online retail store services featuring NFTs and digital collectibles.
Although Ford’s plans with Web3 are yet unknown, the filing of these applications is a solid sign of the company’s future approach.
So far, several other automakers have made their voices heard through metaverse and NFT projects.
Last December, Porsche celebrated its 70th anniversary in Australia by releasing three NFT digital art pieces featuring the Taycan Turbo.
Likewise, so far, Lamborghini has announced three NFT initiatives: the auction of an Aventador Ultimae with a Linked NFT, the unveiling of its “Space Time Memory” NFT Project, and the announcement of its third NFT endeavor in partnership with NFT PRO and INVNT.ATOM.
Hyundai and Kia are two more automobile manufacturers involved in Web3.