Kia has launched a new advertising campaign highlighting the individuality of the all-new 2023 Kia Soul, one of its most iconic models.
The 30-second spot features NFTs as talent and incorporates a unique QR code embedded into the video.
When viewers scan the code with a smartphone, they can simply get one of 10,100 Kia-themed NFTs, which will be effortlessly deposited and saved in their personal Sweet blockchain wallet.
The campaign, titled “Built for Whoever You Are,” was created by David&Goliath, Kia’s creative agency of record, and includes a 30-second spot that follows three of the most popular DASK NFT characters as they hop in a new 2023 Kia Soul and travel around city streets.
When the NFT characters stop at a burger shop for a midnight bite, they get a few double takes when they drive through the drive-through and pick up their food.
The NFTs are from the DASK collection of NFTs, which comprises high-quality, 3D computer-generated collectibles with over 150 handmade characteristics.
The 10,100 Kia NFTs include special edition generative DASK + Kia-themed NFTs. Each of these limited supply digital collectibles draws inspiration from both the details of the new 2023 Kia Soul and the DASK NFTs featured in the spot.
This isn’t Kia’s first foray into Web3. In February, Sweet carried out an NFT launch with Kia America where the ‘Robo-Dog’ from Kia’s Super Bowl ad spot was turned into a digital collectible with proceeds going to The Petfinder Foundation which helps shelter animals find their forever homes.