Hyundai Motor Company today unveiled a comprehensive roadmap for IONIQ Citizenship, a utility bundle for IONIQ 6 NFT holders.
A new NFT collection for Hyundai Motor’s IONIQ 6 was launched coincident with the launch of the IONIQ 6 at the global premiere on July 14, following the launch of its Shooting Star NFT collection in May.
The IONIQ Citizenship, an NFT membership club, offers special experiences and utilities to IONIQ 6 NFT owners. Exclusive access to digital areas, exclusive digital material, and physical items relating to IONIQ 6 are featured, and the rarity of particular utilities may vary.
The innovative IONIQ 6 experiences, in particular, will be expanded through a variety of partnerships, beginning with virtual fashion item giveaways and exclusive VIP access on ‘Planet Hyundai,’ Hyundai Motor’s virtual space that launched on ZEPETO, the global metaverse platform, on July 14th in collaboration with Naver Z.
Additionally, users will be able to redeem a gift card for a tangible bespoke phone cover from NFTYC (NFT Your Case), the world’s first NFT phone case maker and a subsidiary of a worldwide tech accessory company CASETiFY.
The business would then progressively offer an interactive virtual venue for an exclusive event for NFT holders, dubbed ‘IONIQ Digital Garage.’
5,000 IONIQ 6 NFTs were distributed in six distinct themes, including Fun Driving, Stress-Free Driving, Work, Socializing, Healing, and Entertainment.
Each of the IONIQ 6 NFTs has its own art, which was generated in a generative style that randomly blends multiple backgrounds, exterior colors, and objects, yielding tens of thousands of possible combinations.
Hyundai Motor released the IONIQ 6 NFT Collection by NFT airdrop for free rather than through sales to decrease the barrier to participation in the unique experiences.
Starting in August, Hyundai Motor will continue to communicate about the IONIQ lineup’s creative experiences through ‘Capsule IONIQ,’ an NFT newsletter, in order to deepen partnerships with the NFT community. Capsule IONIQ, inspired by fashion labels’ capsule collections, will present tales about IONIQ in an unusual approach.