The term “metaverse” has gained a lot of traction over the last few years.
With more and more features and opportunities accessible, the new, virtual world appears to be displacing the real one.
Though it may seem like a world of entertainment and play geared exclusively toward young people, this is not the case.
As time goes on, more and more businesses, large and small, from all industries, are entering the metaverse to provide new experiences, products, and services to their consumers.
If you’re wondering about how they’re doing and will do so, read on. In this article, we’ll show you how each industry is changing the way it operates in the virtual world.
Food industry
The food industry is undoubtedly one of the most involved in the metaverse, with numerous new initiatives on the way.
Many major food corporations, including McDonald’s, Panera Bread, KFC, Burger King, and others, have already filed trademark applications to protect their forthcoming metaverse projects.
How will the chain restaurants function in the metaverse? What is their vision?
The majority of the companies intend to create virtual environments, such as restaurants with virtual food and drink.
Although most of the services are purely for entertainment purposes, some are far more noteworthy and blend in with reality.
For example, users will be able to purchase food and beverages in the metaverse and have them delivered straight to their homes.
This has the potential to significantly alter the ways we order and receive meals.
Fashion industry
Following the food industry, the fashion sector has garnered significant attention thus far.
During the last few weeks, we’ve heard a lot about the ‘Metaverse Fashion Week’, a virtual fashion show in which renowned fashion brands like Versace and Hugo Boss unveiled their new collections.
Aside from this short virtual event, major fashion brands have marked the metaverse with unique experiences for their most devoted fans. It may be the case of Ralph Lauren and Gucci, both of which established virtual environments with playing activities and challenges that allowed customers to earn unique digital collectibles.
Other businesses bridged the gap between the real and virtual worlds by tying digital collectibles to real-world apparel pieces that holders could get. This acts as an incentive to persuade even hesitant people to try something different and enter the new world.
Hospitality industry
Even though we have heard little about the hospitality industry leaping into the metaverse thus far, it is expected to be a sector that will bloom soon.
Some hotels, like Roomza, have already taken the necessary steps. They have discovered a fun and useful way to blend the virtual and real worlds, for example, by allowing users to take virtual tours of the hotel, rooms, and other offerings. In addition, they began selling unique NFTs that include hotel perks, VIP memberships, and admission to additional events.
Music industry
The new virtual world, which has intrigued and attracted many stars, has had a significant influence on the music industry.
Many celebrities have previously used the metaverse to host DJ or music events. It is the case of Paris Hilton and David Guetta, who both organized DJ parties on Roblox and had exceptional results in terms of community awareness and engagement.
As much as these practices have been justified by the fact that distances and other precautions have been a priority because of the epidemic, the practice of hosting virtual parties and music shows hasn’t stopped, and communities don’t seem to be against it.
Sports industry
Sports industry, like the food and fashion sectors, has been widely influenced by virtual reality.
Sports organizations are going beyond simply providing virtual spaces for fans and enthusiast gamers to play sports, from basketball to hockey, in the metaverse.
For example, Adam Silver, the NBA commissioner, has recently revealed “Coach Nat,” a virtual coach who is well-versed in all of the fundamental rules and plays of basketball. Even while the metaverse coach can already execute simple tasks and simply interact, there are numerous unanswered questions about its future application, like if it will be utilized to train basketball players.
Healthcare industry
Although the medical industry is still cautious to embrace the metaverse, the first stories are beginning to emerge.
Not long ago, the first virtual pharmacy opened its doors in Decentraland.
The metaverse pharmacy promises to enhance medication adherence by allowing patients to set up automated refill reminders for prescription medications delivered directly to their homes.
Customers will also be able to arrange appointments for pharmaceutical services such as online consultations with professional pharmacists through the metaverse pharmacy.
Wrapping up
Every company, in every industry, is conforming to this new virtual trend and jumping on the bandwagon.
With new, unique experiences and innovative forms of socializing on the web, the metaverse is rapidly transforming the way we approach life.
Some individuals are predicting a speculative bubble that will explode shortly. Nevertheless, although there are many unanswered questions and doubts, one thing is certain: the metaverse industry has already earned millions of dollars and the figures are likely to climb.
