Lamborghini has teamed up with artists Krista Kim and Steve Aoki, as well as global brand storytelling agency INVNT GROUP, for a groundbreaking initiative that will see the final Aventador Ultimae auctioned off along with an exclusive 1:1 NFT.
In 2023 and 2024, Automobili Lamborghini plans to electrify its entire portfolio, which means the Aventador LP 780-4 Ultimae is nearing the end of its production run. As a result, [INVT GROUP] stepped in to help Lamborghini in combining design, music, and cutting-edge technology to create the perfect celebration of the brand’s legacy.
The collector who acquires the 1:1 NFT Lamborghini collectible will also have access to VIP benefits such as unique virtual previews of future limited-edition Lamborghini models, a private tour of the Museo Lamborghini, and a virtual meet and greet with artists Steve Aoki and Krista Kim.
“Lamborghini and the NFT community fit together very well, as we share many values,” says Stephan Winkelmann, Lamborghini Chairman and CEO. “We are both young-spirited innovators looking for unexpected projects and technological solutions.”
The exclusive NFT and Lamborghini Aventador LP 780-4 Ultimae Coupé will be auctioned online by RM Sotheby’s on April 19th at 6:00 pm CET / 12:00 pm EST.