Puma is continuing its Web3 journey. In one of its latest announcements and in celebration of its upcoming FUTROGRADE show at New York Fashion Week, the company has unveiled its first metaverse experience.
The metaverse experience, named Black Station, allows people to experience the future of the brand in an immersive, interactive environment.
At the beginning of the experience, visitors enter a black lobby space with three separate portals.
Beginning September 7th, the first two portals will reveal never-before-seen Nitro NFRNO and Nitro Fastroid sneakers linked to PUMA’s recent NFT Nitropass mint. Nitropass holders receive two NFTs – one tied to physical products and another unlocking a customized experience linked to their chosen shoe.
Instead, the third portal will serve as the entrance to NYFW’s digital metaverse fashion show. During their journey through the show, visitors will have the opportunity to interact with the pieces of the collection.