According to the application, which was submitted to the USPTO on September 13, the company intends to provide:
- Downloadable media files containing artwork, text, audio, and video relating to beverages authenticated by NFTs;
- Virtual goods, namely, beverages, barware, apparel, and sundries for use in online virtual worlds;
- Digital wallets.
The news was shared via Twitter by trademark attorney Michael Kondoudis.
Virtual whiskey?#JackDaniels has filed a new trademark application claiming plans to sell:— Mike Kondoudis (@KondoudisLaw) September 19, 2022
▶️ NFT-authenticated media
▶️ Virtual beverages, barware, and clothing
▶️ Digital wallets and collectibles#NFT #NFTs #Metaverse #Web3 #Crypto #JackLivesHere pic.twitter.com/3xgq8GkYAE
The beverage industry has undoubtedly made its presence felt on Web3. Other major corporations, in addition to Jack Daniel’s, have recently submitted trademark applications to join the metaverse with virtual food and drinks, such as Crown Royal, Red Bull, Wingstop, UTZ, Conagra Brands, Panera Bread, McDonald’s, Anheuser-Busch, and many others.
Furthermore, well-known whiskey brands, like Ardbeg and Monkey Shoulder Whisky, have already launched their NFT projects, tying the physical and digital worlds together by selling NFTs that allow holders to redeem physical bottles.