The giant fast-food company McDonald’s has recently filed ten trademark applications in order to establish a digital presence within the metaverse.
According to the McDonald’s trademark application, the company intends to “operate a virtual restaurant featuring actual and virtual goods, operating a virtual restaurant online featuring home delivery.”
This means users will probably be able to order food and beverage from the metaverse and have them delivered to their doorsteps.
The news of McDonald’s entry into the metaverse comes from a tweet by Josh Gerben, a trademark attorney and founder of Gerben Perrott. Gerben points out that McDonald filed ten trademark applications, demonstrating the company’s serious interest in the metaverse.
McDonald’s is headed to the metaverse.— Josh Gerben (@JoshGerben) February 9, 2022
The company has filed 10 (TEN!) trademark applications indicating it plans to offer “a virtual restaurant featuring actual and virtual goods” and “operating a virtual restaurant featuring home delivery.”#Mcdonalds #Metaverse pic.twitter.com/J9pK7EK9nl
The most popular fast-food chain in the world is evidently riding a wave that has already spread to hundreds and hundreds of big brands, renowned celebrities, and companies in various sectors.
Earlier this month, news broke about the upcoming opening of Flyfish Club (FFC), the first NFT restaurant in the world. Keeping in the food sector, a few weeks ago, Cordia Corporation, a developer of virtual restaurants, announced the launch of its Crypto Food Hall NFT collection. In December, Applebee’s introduced its first metaverse meal, the “Sharing Dreams” NFT burger.