Applebee’s, the American company that develops, franchises, and operates the Applebee’s Neighborhood Grill + Bar restaurant chain, launches its first metaverse meal, in collaboration with artist Amber Vittoria.
The NFT artwork entitled “Sharing Dreams” evokes Amber’s memory of frequenting Applebee’s with her friends and sharing dreams while eating meals together.
Your favorite Applebee’s burger has transcended reality to become the first Metaverse Meal! Dropping now on https://t.co/5uGFweEkY7 and created by NFT artist @amber_vittoria #MetaverseMonday pic.twitter.com/DiAiriRLUH— Applebee’s Grill + Bar (@Applebees) December 13, 2021
The NFT has already been purchased for $25.00. This marks the first Metaverse Meal owner.
As part of its “Metaverse Mondays” campaign, Applebee’s will release a new NFT every Monday in December.
Introducing Metaverse Monday! We’ve been cookin’ up the hottest deal of the holidays. Keep your 👀 peeled Dec. 13th. pic.twitter.com/tjtPQjKmvk— Applebee’s Grill + Bar (@Applebees) December 9, 2021
“We are all about ‘Eatin’ Good In The Neighborhood,’ and our ability to connect the real world with the virtual world through our great tasting Handcrafted Burgers was an innovative idea we wanted to seize,” said Applebee’s CMO Joel Yashinsky in a statement. “Our first #MetaverseMonday was a success, and we look forward to continuing to engage our fans with real world food and virtual world NFTs that reflect our delicious food throughout this month!”