According to the trademark application, the company will provide “virtual goods,” namely “virtual food and drink.”
Through online retail services, Wingstop plans to provide users with the ability to buy, sell, and trade these virtual goods.
Among the company’s upcoming plans is the creation of virtual worlds featuring restaurants, food, and drink.
The news was announced by trademark attorney Michael Kondoudis, who posted a tweet headlined “Wingstop is coming to the Metaverse!”.
Wingstop is coming to the Metaverse!— Mike Kondoudis (@KondoudisLaw) March 2, 2022
The company has filed a trademark application for:
2. Virtual foods and drink
3. A marketplace to trade NFTs#NFT #Cryptocurrency #Metaverse #Web3 pic.twitter.com/DbetEzpHfG
Wingstop is not the only multinational chain of restaurants to announce its plans to enter the metaverse.
Last month, Panera Bread, the renowned American chain of bakery-café fast-casual restaurants, filed a trademark application titled “Paneraverse” to express its intention to enter the metaverse.
A few weeks ago, McDonald’s filed ten trademark applications in order to establish a digital presence within the metaverse, and later filed an additional trademark application titled “McDelivery” to indicate its intention to develop a virtual restaurant featuring real home delivery.
Similarly, Panda Express filed a trademark application for “PANDAVERSE,” indicating its intention to enter the metaverse.