The popular American manufacturer of jeans and other clothing items, Wrangler, has applied for a trademark titled “WRANGLERVERSE” indicating its intention to enter the metaverse and offer non-fungible tokens (NFTs).
The company plans to offer “virtual goods,” namely virtual clothing, that can be used in online virtual worlds.
According to the trademark application, Wrangler will also offer “Downloadable multimedia files containing artwork relating to clothing authenticated by NFTs.”
Trademark attorney Michael Kondoudis announced the news earlier today on Twitter.
Wrangler is in the Metaverse!— Mike Kondoudis (@KondoudisLaw) March 2, 2022
The company has filed a trademark application for its “virtual clothing” and “multimedia authenticated by NFTs.” @Wrangler recently filed a related application to trademark WRANGLERVERSE for virtual environments. #NFTs #Metaverse #Web3 pic.twitter.com/KNEA6ZjEyC
Wrangler is not the first multinational apparel company to publicly declare its intent to join the metaverse.
Yesterday, clothing brand Perry Ellis filed trademark applications for PERRY ELLIS and PERRY ELLIS AMERICA, signaling its intention to enter the metaverse.
Hugo Boss recently applied for a trademark titled “BOSS” to enter the metaverse with virtual goods like clothing, watches, jewelry, and shoes.
Victoria’s Secret, too, announced its intention to enter the metaverse with virtual lingerie last month.