A little more than a week has passed since McDonald’s submitted ten trademark applications to establish a digital presence in the metaverse.
In its trademark application, the company stated its intention to operate an online virtual restaurant that offers real and virtual goods and home delivery services.
McDonald’s is now expanding its first trademark application with another one titled “McDelivery”.
By launching this new entry, McDonald’s aims to advance its goal of offering real home delivery services alongside its virtual restaurants in the metaverse.
The news was announced by trademark attorney Josh Gerben in a tweet headlined, “McDonald’s plans for the metaverse are expanding.”
McDonald’s plans for the metaverse are expanding.— Josh Gerben (@JoshGerben) February 16, 2022
On Feb 11th, the company filed a new trademark application for “McDelivery.”
The filing claims that @McDonalds will offer “a virtual restaurant featuring home delivery” using the “McDelivery” trademark.#McDonalds #Metaverse pic.twitter.com/jgber7GwAe
Since the announcement of the upcoming opening of the first NFT restaurant, Flyfish Club (FFC), lots of news from big companies have followed. In a move similar to that of McDonald’s, Panera Bread applied for a trademark titled “Paneraverse” last week to address its interest in entering the world of virtual restaurants that deliver food in real life.
Continuing about food news, Cordia Corporation, a developer of virtual restaurants, introduced its Crypto Food Hall NFT collection, a collection of chefs, menu items, and locations within an online food experience.