Brewing Company Anheuser-Busch Is Set to Enter the Metaverse with BUDVERSE

Brewing company Anheuser-Busch has filed trademark applications for BUDWEISER, BUD LIGHT, BUDVERSE, STELLA ARTOIS, and MICHELOB ULTRA, expressing its intention to enter the metaverse and embrace non-fungible tokens (NFTs).

According to the trademark applications, the company aims to provide:

• Downloadable music files authenticated by non-fungible tokens (NFTs) in metaverse platforms and augmented reality platforms;

• Downloadable audio and video recordings featuring movie clips, memes, commercials authenticated by non-fungible tokens (NFTs) in metaverse platforms and augmented reality platforms;

• Downloadable image files containing trading cards, beer cans, artistic and creative works, memes, advertisements authenticated by non-fungible tokens (NFTs) in metaverse platforms and augmented reality platforms;

• Downloadable multimedia files containing artwork, text, audio, and/or video relating to beer and other beverage product merchandise, beer cans authenticated by non-fungible tokens (NFTs) in metaverse platforms and augmented reality platforms;

• Online marketplaces and metaverse platforms and augmented reality platform marketplaces for buyers and sellers of downloadable digital videos, art images, photos, advertisements, artistic and creative work, movie clips, beer, and other beverage product merchandise authenticated by non-fungible tokens (NFTs);

• Online entertainment services, namely, providing online, non-downloadable gaming services and art exhibition services in a virtual environment and metaverse platforms and augmented reality platforms.

The news was tweeted earlier today by trademark attorney Michael Kondoudis.

Anheuser-Busch has filed new trademark applications for
▶️ BUDVERSE
▶️ BUD LIGHT
▶️ BUDWEISER
▶️ STELLA ARTOIS
▶️ MICHELOB ULTRA

covering
✅ NFT backed media
✅ Online, metaverse, and A/R marketplaces for NFT backed goods and media#NFTs #Metaverse #Web3 pic.twitter.com/jaoCsZ9xym

— Mike Kondoudis (@KondoudisLaw) April 19, 2022

“Budweiser, Bud Light, Michelob, and Stella Artois are leading beer brands, and the value attached to each is significant,” Mr. Kondoudis says. “These trademark filings are the next logical step to protect them as Anheuser-Busch moves into the Metaverse.”