Conagra Brands, the renowned company that makes and sells products available in supermarkets, restaurants, and food service establishments, has filed trademark applications for “SLIM JIM” and “MEATAVERSE”, expressing its intent to venture into the metaverse and the space of non-fungible tokens (NFTs).
As stated in the trademark applications, the company will offer virtual food products and online retail services featuring virtual goods.
Conagra Brands also aims to provide virtual environments in which users can interact for recreational, leisure, or entertainment purposes and a metaverse for people to browse, accumulate, buy, sell, and trade virtual food products.
The news was announced earlier today by trademark attorney Michael Kondoudis via Twitter.
Virtual Slim Jims?@ConagraBrands has filed trademark applications for— Mike Kondoudis (@KondoudisLaw) March 5, 2022
1. SLIM JIM
The filings indicate plans to offer
a. virtual foods
b. online stores with virtual goods
c. NFTs + crypto-collectibles
d. metaverse communities #NFTs #Metaverse #Web3 pic.twitter.com/caFCs4pseW
Recently, the food industry has been very active in expressing its intent to explore the NFT world and join the metaverse.
Wingstop, the American chain of aviation-themed restaurants that specialize in chicken wings, recently filed a trademark application to enter the metaverse with virtual food and drink.
Last month, Panera Bread, the renowned American chain of bakery-café fast-casual restaurants, filed a trademark application titled “Paneraverse”, exposing the company’s plans to create virtual restaurants and real-life food delivery apps.
A few weeks ago, McDonald’s filed ten trademark applications in order to establish a digital presence within the metaverse, as well as one for “McDelivery”, indicating its intention to develop a virtual restaurant featuring real home delivery.
Similarly, Panda Express filed a trademark application for “PANDAVERSE,” indicating its intention to enter the metaverse.