Energy drink brand Red Bull has filed a trademark application expressing its intention to enter the metaverse and embrace non-fungible tokens (NFTs).
As stated in the trademark application, the company intends to provide virtual goods such as clothing, footwear, sports equipment, automatic vending machines, magnets, beverages, refrigerators, bottle openers, and much more for use in online virtual worlds.
In addition to offering entertainment services, the company also plans on providing users with the chance to attend live concerts, sports competitions, or other entertainment events through a virtual environment.
The trademark application also stated the intention of the company of providing “retail and online retail services for software, electronic devices and footwear incorporating sensors that allow consumers to engage in virtual athletic competitions and individual and group fitness classes.”
Trademark attorney Michael Kondoudis shared the news earlier today on Twitter.
VIrtual energy drinks?
— Mike Kondoudis (@KondoudisLaw) March 8, 2022
RED BULL has filed a trademark application signaling plans to offer:
1. Multimedia with NFTs
2. Virtual + cryptocurrencies
3. Virtual clothing, drinks, and sports gear
4. Virtual environments
5. Financial exchange services#NFTs #Metaverse #Web3 pic.twitter.com/2e35Ps46Tk
“Red Bull clearly sees the potential of the Metaverse and is preparing its trademark for the coming economy of virtual goods and services,” Mr. Kondoudis says. “We expect most major food and beverage brands to continue this trend and to file similar trademark applications in the next 12 months.”
In addition to Red Bull, other big companies have recently filed trademark applications to enter the metaverse with virtual food and drinks, such as Wingstop, UTZ, Conagra Brands, Panera Bread, McDonald’s, and many others.
