American snack brand UTZ filed two trademark applications for “UTZ” and “UTZ SNACKS”, signaling its intention to enter the metaverse.
The trademark application states that the company intends to provide virtual goods such as “snack foods, namely potato chips, potato sticks, onion rings, popcorn, pretzels, tortilla chips, cheese curls and cheese balls, snack mixes, and snack foods dips for use online and in online virtual worlds.”
Moreover, plans also include retail store services and online store services related to virtual goods and entertainment services, offering virtual environments where users can interact for recreation, leisure, or entertainment purposes.
The company will also create a metaverse where users can browse, accumulate, buy, sell, and trade virtual snacks, including potato chips, potato sticks, onion rings, popcorn, pretzels, tortilla chips, cheese curls, cheese balls, snack mixes, and snack foods dips.
The news was tweeted by trademark attorney Michael Kondoudis.
Virtual potato chips? @UtzSnacks has filed 2 trademark applications for
— Mike Kondoudis (@KondoudisLaw) March 7, 2022
1. UTZ and
2. UTZ SNACKS
The filings indicate plans to offer
a. downloadable virtual foods
b. NFTs + crypto-collectibles
c. virtual events
d. metaverses #NFTs #Metaverse #Web3 pic.twitter.com/79W1IRnelF
In addition to UTZ, many other big food companies have expressed an interest in entering the metaverse.
Conagra Brands, Panera Bread, Wingstop, Panda Express, McDonald’s, and others have also applied for trademarks to enter the metaverse with virtual food.
