With the release of a limited edition collectible from its Ardbeg single malt Scotch whiskey brand, Moët Hennessy has become the latest spirits brand owner to enter the world of non-fungible tokens (NFTs).
Ardbeg Fon Fhòid NFT will be available only on BlockBar.com, a website that sells NFTs (digital assets) directly from premium liquor brands, with each NFT corresponding to a real bottle.
Each whiskey NFT is limited to 456 units and costs 1.00 Ethereum, or $3,099.45 (at the time of writing).
The release is groundbreaking for Moët Hennessy in more ways than one, having been aged in second-fill Bourbon casks that were buried under a peat bog near the Islay distillery for around two years. The whisky’s name translates from Scottish Gaelic for ‘under the turf’.
“Our whisky makers are always pushing the boundaries of experimentation,” said the CEO of Moët Hennessy’s The Glenmorangie Co division, Thomas Moradpour. “This is a chance to own one of their most intriguing creations to date, a true piece of Ardbeg history.”