Coca-Cola continues its Web3 journey with a new campaign; this time, the American beverage corporation is commemorating International Friendship Day with a new series of non-fungible tokens (NFTs).
The project entails distributing a new NFT to collectors of Coca-Cola Pride NFTs, Coca-Cola Hamburger Day collectibles, and Coca-Cola International Friendship Day digital collectibles on July 29 at 12AM ET.
This new Coca-Cola Friendship Day NFT will be delivered to holders’ digital wallets. Collectors will be able to share this new digital collectible with a friend beginning July 30 at 8 a.m. ET. The unique artwork will be visible to both the recipient and the sender after it is shared with a friend.
For #FriendshipDay we’re celebrating YOU! Owners of our digital collectibles from last Friendship Day, Burger Day, and Pride will be gifted a new collectible NFT and one to share with a friend.🎁✨ These will give you future access to #CocaCola exclusives. https://t.co/SEBwUDjcN6 pic.twitter.com/IgbCpk4PsO— Coca-Cola (@CocaCola) July 27, 2022
In addition, each Coca-Cola digital collectible will grant holders future access to Coca-Cola exclusives.
“In the near future, Coca-Cola digital collectibles will unlock an entire realm of Real Magic where people can come together through the power of Web3 and Coca-Cola to get exclusive and early access to Coke Studio, Coca-Cola Creations, and more,” according to the official web page.