Hearst Holdings, which controls over 360 companies, has submitted a trademark application for the “POPEYE” name and likeness, indicating its plan to move it to the metaverse and the realm of non-fungible tokens (NFTs).
According to the application, which was submitted to the USPTO on July 22nd, the firm plans to provide:
- Virtual goods, namely footwear, clothing, accessories, watches, toys, and more for use in online and virtual worlds;
- Downloadable multimedia files containing artwork, text, audio and video relating to carton characters authenticated by non-fungible tokens (NFTs).
Michael Kondoudis, a trademark attorney, tweeted the news earlier today.
Popeye is coming to the Metaverse!
— Mike Kondoudis (@KondoudisLaw) July 28, 2022
Hearst Holdings has filed trademark applications for the POPEYE name and likeness.
The July 22 filings indicate plans for:
🥫NFT-backed multimedia
🥫Virtual footwear, clothing, headwear, eyewear#NFTs #Metaverse #Web3 #NFTCommunity #Retro pic.twitter.com/GKZFpRG7qS
Companies are increasingly submitting metaverse and NFT-related trademark applications in an attempt to make classic cartoons known forever and innovate them, with the goal of appealing to new generations with this new revolutionary technology.
