NFT Technologies Inc., a leading technology company mainstreaming decentralized ownership, NFTs and the metaverse for public markets, announced today a collaboration with Sony’s Hawk-Eye Innovations to connect live sports data to the massive potential of the sports NFT market.
Sony Sports, through its subsidiary Hawk-Eye Innovations, is investigating blockchain technology and its potential to link fans with one another and their favorite teams in unusual ways.
NFT Tech, which pioneered the connection of live sports data and sport NFTs with their Cannes Lion award-winning work on the Australian Open AO Artball, is eager to collaborate with Hawk-Eye in what some call the future of sports.
Fantasy sports is a rapidly expanding industry. Over sixty million individuals play each year, and analysts predict that the sector will be worth $2 billion by 2028.
Hawk Eye’s services are presently employed in over 20 sports, including ball sports, athletics, horse racing, and even motorsports.
Ball tracking has begun to be used for strategy analysis and scouting, and multi-angle watching for matches presented on television and in films is also being considered, indicating that the possibilities for Hawk-Eye are growing.
