Carhartt, the American apparel company founded in 1889, has filed a trademark application for its name, logo, and “Work in progress” slogan, indicating its plans to enter the metaverse and the non-fungible token (NFT) space.
According to the trademark application, submitted to the USPTO on July 29, the company plans to provide:
- Virtual goods, namely footwear, clothing, headwear, and eyewear;
- Online retail store and marketplace services for virtual goods;
- NFTs and NFT-backed media
The news was shared earlier today via Twitter by trademark attorney Michael Kondoudis.
Clothier #Carhartt has filed trademark applications for its name, logo, and WORK IN PROGRESS slogan claiming plans for:— Mike Kondoudis (@KondoudisLaw) August 3, 2022
▶️ NFTs + NFT-backed media
▶️ Virtual clothing, headwear, eyewear
▶️ Marketplaces for virtual goods + digital assets
… and more!#NFT #Metaverse #Web3 pic.twitter.com/pNZ2ovd20D
Many other fashion brands are following in the footsteps of Carhartt and joining both the metaverse and the NFT realm. Champion, Under Armour, Adidas, Tommy Hilfiger, Louis Vuitton, and more have already filed similar trademark applications.