French luxury fashion house Louis Vuitton has filed four trademark applications, signaling new plans to provide non-fungible tokens (NFTs).
According to the trademark applications, submitted to the USPTO on June 23, the company aims to offer:
- Virtual goods, places, or characters for use in online and virtual environments;
- Services for the retail sale or rental of virtual goods, digital collectibles, and NFTs;
- Financial services related to virtual goods, places, or characters.
The news was shared earlier today on Twitter by metaverse trademark attorney Michael Kondoudis.
LOUIS VUITTON has filed 4 trademark applications indicating plans for— Mike Kondoudis (@KondoudisLaw) June 28, 2022
▶️ NFTs, virtual goods, digital collectibles
▶️ NFT, virtual good, digital collectible marketplaces
▶️ Financial services related to NFTs, virtual goods +digital collectibles #NFT #Metaverse #Web3 #Fintech pic.twitter.com/AiUcEVPP6Z
Many other fashion labels are following in the footsteps of Louis Vuitton and joining both the metaverse and the NFT realm. Champion, Under Armour, Adidas, Tommy Hilfiger, and more have already filled similar trademark applications.