Sorare, the NFT-focused digital fantasy sports platform, and AC Milan announced today an exclusive multi-year partnership in which Sorare becomes the Official NFT Fantasy Football Game Partner and AC Milan’s new Premium Partner.
As a result, beginning with the 2022/23 season, fans, collectors, and players from all around the world will be able to collect, buy, and trade digital cards of one of the world’s most famous and prestigious Italian football teams, AC Milan.
Other than AC Milan, Sorare has also partnered with Napoli and other 15 of the 20 clubs in Serie A to broaden this NFT initiative.
Sorare brings people closer to the game they love by combining digital cards and fantasy sports. Since its inception in 2018, the firm has seen enormous demand and hyper-growth, reaching over 2 million subscribers globally through 260 partner sports groups.
The new collaboration with Sorare is part of AC Milan’s larger Web3 strategy, in which the Club collaborates with industry specialists to create unique digital experiences for fans, increasing their level of engagement and proximity to their beloved team. After launching its first NFT initiative in May, AC Milan collaborated with BitMEX to release the ‘Born to Lead’ NFT collection, a collection of one-of-a-kind digital artworks commemorating the club’s greatest moments.