AC Milan has announced a collaboration with BitMEX, a P2P crypto-products trading platform, to develop a new NFT initiative called ‘Born to Lead.’
The ‘Born to Lead’ NFT Collection is a series of one-of-a-kind digital artworks celebrating the greatest moments in the club’s history, featuring club legends Franco Baresi, Daniele Massaro, and Massimo Ambrosini. The NFTs were created in collaboration with NYC-based multidisciplinary creative studio Burn & Broad.
Documentary-style short films will follow the NFT release, each giving exclusive content and an in-depth look at the historical AC Milan moments being commemorated, as well as recording the behind-the-scenes NFT development process.
The NFT Collection will be up for auction at borntolead.club/nfts with all proceeds donated to Fondazione Milan, the club’s non-profit arm dedicated to promoting football and charity activities worldwide.
The auction for the first NFT began at 10:00AM CET on May 6, 2022, and ended at 10:00AM CET today, May 10, 2022. The auction for the second NFT will take place tomorrow, from 10:00AM CET on May 11th through 10:00AM CET on May 15th, 2022.
NFT holders will be eligible for a variety of benefits, including:
- 2x General Admission tickets to every AC Milan Home game for the 2022/23 season only;
- A luxurious physical print of the NFT artwork signed by the featured legend/s;
- Exclusive invitations to crypto opportunities and future NFT drops.
AC Milan’s journey into the world of non-fungible tokens continues. The club launched its first official NFT initiative last month, with the sale of a limited-edition 3D NFT of a special Rossoneri jersey from South Sudan. in collaboration with Fansea.