American ticket sales and distribution company Ticketmaster announced a partnership with Dapper Labs to dive into the world of non-fungible tokens (NFTs).
Event organizers who sell live events tickets on Ticketmaster will be able to issue NFTs during, before, and after the event, creating a new and engaging experience for fans.
This new digital feature will allow both event and NFT aficionados to intensify their live event experience with digital mementos that can be shared online or triggered to access exclusive loyalty incentives, VIP interaction opportunities, and more.
The NFTs will be minted on Dapper Labs’ Flow blockchain, an eco-friendly blockchain.
NFTs appear to be transforming a wide range of industries, from food to fashion, and the entertainment industry appears to be no exception.
In reality, NFTs have been shown to add value to events and give fans more than a deteriorating paper ticket. NFTs, on the other hand, may exist eternally on the blockchain, giving individuals benefits and possibilities and making them feel like they are part of a community.