Hermes, the French luxury design house established in 1837, has filed a trademark application for its name, signaling its plans to enter the metaverse and embrace the world of non-fungible tokens (NFTs).
According to the trademark application, submitted to the USPTO on August 26, the company aims to offer:
- Retail store services featuring virtual goods;
- Fashion shows and exhibitions in online virtual, augmented, or mixed reality environments;
- Financial services, namely, providing virtual currency for use in connection with virtual goods, namely, digital collectibles and NFTs.
The news was shared earlier today via Twitter by metaverse trademark attorney Michael Kondoudis.
Luxury brand Hermès has filed a trademark application for its name claiming plans to expand into— Mike Kondoudis (@KondoudisLaw) August 31, 2022
▶️NFTs + Virtual currency
▶️Crypto + NFT trading
▶️Virtual good marketplaces
▶️Virtual clothing, footwear, and fashion shows
… and more#NFT #Metaverse #Web3 #Crypto #Hermes_Paris pic.twitter.com/hdvsXeQtrC
Following in Hermes’ footsteps, many other fashion brands are joining both the metaverse and the NFT space. Champion, Under Armour, Adidas, Tommy Hilfiger, Louis Vuitton, Carhartt, Marc Jacobs, and more have already filed similar trademark applications.