The American rapper and singer Doja Cat has joined forces with American audio equipment company JBL to launch a new NFT initiative: Fresh Fruit by Doja Cat x JBL NFT.
Developed in collaboration with OneOf, the collection features 3D fruit-themed JBL headphones artfully conceptualized by Doja Cat.
Five drops of Fresh Fruit NFT will flow throughout August and September, leading up to the chance to attend JBL Fest 2022 in Las Vegas from September 27-29.
YOU HEARD THEM ❗️❗️❗️GET IT https://t.co/so6tbNSWye https://t.co/v3pCcIS5LX— JBL (@JBLaudio) August 25, 2022
As part of the NFT drops, holders will get first access to Doja Cat’s headlining performance at JBL Fest 2022, along with early access to iconic JBL products and events, as well as AR simulations.
The three-day JBL Fest 2022 will feature events that connect music, gaming, and sports, giving guests front-row access to unexpected moments. Doja Cat, Grammy Award-winning talent and JBL ambassador, will headline the festival with an unfiltered performance at JBL LIVE! The festival will also feature the brand’s newest ambassador, The Kid LAROI, Bebe Rexha, DJ Tigerlily, and platinum-selling DJ/producer Martin Garrix.