The American fashion company, Kate Spade, joins the metaverse. This was disclosed when they invited everyone to their metaverse townhouse. Their CMO, James Campbell, disclosed that they still have a lot in stock since most brands are adopting web3 into their company.
Through their virtual installation, their guests will have access to their autumn collections earlier. Also, they will have a chance to explore their interior decoration skills through an interactive game.
Further, the brand gives visitors access to three new bags that are not yet online. The bags are a Patisserie 3D croissant clutch, which is more associated with food. And the “Dottie bucket bag and Sam Icon mini tote are regular bags.
Further, this digital project follows their initial physical appearance aided by Arlene back in April. However, they admitted the initial attempt in the digital world was a little demanding with no help from already existing worlds like Fortnite and Roblox.
Owing to their large customer base, the brand decided to establish an experience that attracts both their young and old existing customers into their metaverse project. It will be demanding to convince customers of an already established universe to join their project.
Finally, this installation will be launched on September 7. You can visit the Kate Spade website to access it.