Renowned sports sponsor, Red Bull, has once again teamed up with Virsabi to introduce an immersive cliff-diving virtual reality (VR) experience within the metaverse.
Located within the Swiss Museum of Transport in Lucerne, Switzerland, this experience virtually transported participants to a 27-meter platform suspended above the water’s edge on the side of a cliff.
Virtually standing on this precipice, visitors could experience a sensation of vertigo as they gazed downward. They could also witness a virtual representation of a World Series champion executing a professional cliff dive.
The VR experience was crafted using Unity, a cross-platform engine suitable for both 2D and 3D content creation. Meanwhile, the two main characters within the experience — the virtual platform host and the diver — were designed using Reallusion’s Character Creator software.
The experience was specially tailored for the Varjo XR-3, a high-resolution mixed-reality headset.
The cliff diving VR experience served as an addition to the new Red Bull Media World exhibition titled “Water — Breaking the Surface.”
While the Red Bull Cliff Diving World Series annually captures audiences worldwide with its athletic displays, very few have had the opportunity to stand on the platform alongside the divers. This metaverse experience seeks to break down physical boundaries and grant everyone the opportunity to engage with extreme sports, fostering a deeper connection with the Red Bull brand.
This isn’t Red Bull’s first foray into the Web3 space. As early as March 2022, Red Bull signaled its intent to enter the metaverse by filing a trademark application, hinting at virtual energy drinks, apparel, and more.
In November 2022, Oracle Red Bull Racing, a Formula One racing team, announced a strategic partnership with Bybit and the creators at Chiru Labs to introduce non-fungible tokens (NFTs) onto their team cars for the season finale in Abu Dhabi.
