Levi’s, the renowned American clothing company, has filed trademark applications for its logo, name, and 501 brand, indicating its intention to enter the metaverse and embrace non-fungible tokens (NFTs).
According to the trademark applications, the company plans to provide virtual goods, including digital clothing, fashion accessories, eyewear, footwear, bags, and more, for use within virtual worlds.
Also stated in the trademarks is the company’s intention to provide online retail store services and entertainment services including virtual goods for use in virtual online environments and virtual online fashion shows.
The news was shared earlier today on Twitter by trademark attorney Michael Kondoudis, who tracks Metaverse and NFT trademark filings at the U.S. Patent and Trademark Office.
LEVI’S is coming to the Metaverse!— Mike Kondoudis (@KondoudisLaw) March 15, 2022
The company has filed 3 trademark applications for its name, logo & 501 brand. The filings signal plans to offer:
▶️ Multimedia backed by NFTs
▶️ Online stores featuring virtual clothing, footwear & fashion accessories#NFTs #Metaverse #Web3 pic.twitter.com/H6RylI05ZR
Levi’s is joining the growing list of big clothing brands that have already indicated their intention to enter the metaverse and offer NFTs.
In the last few days, Versace applied for a trademark for entering the metaverse with virtual clothes, perfumes, and jewelry, among others.
A few other big brands on the same path are Champion, Wrangler, Perry Ellis, Hugo Boss, and others.