In its trademark applications, filed on August 17, the star aims to provide:
- Virtual environments in which users can interact for recreational, leisure, or entertainment purposes;
- Online non-downloadable digital collectibles, namely digital tokens and NFTs, clothing, headgear, cosmetics, skincare and makeup preparations, and more.
The news was shared via Twitter by trademark attorney Josh Gerben.
Paris Hilton has filed new trademarks for:— Josh Gerben (@JoshGerben) August 22, 2022
1. QUEEN OF THE METAVERSE
The filings indicate that @ParisHilton will use the trademarks to offer metaverse-based social environments, NFTs and digital tokens.#ParisHilton pic.twitter.com/Zo4SRLWIbz
This is not the first time Paris Hilton has made news in the Web3 realm.
After holding a metaverse New Year’s Eve party on Roblox last year, Paris Hilton presented her first-ever NFT collection, “Paris: Past Lives, New Beginnings,” selling one of the collection’s NFTs for nearly $200,000.
Recently, Paris Hilton’s 11:11 Media, a global media, brand, and intellectual property company, has announced plans to enter the metaverse by purchasing a plot of land in The Sandbox.