Worldline, the French multinational payment and transactional services company, is extending its metaverse initiative through the launch of a virtual shopping mall.
As outlined in a press release on December 12, the virtual mall, hosted on the Spatial metaverse platform, allows visitors to explore shops and participate in events.
Among the featured shops are Worldline, Naked Life (specializing in non-alcoholic spirits), SNGLR.NFT (displaying a collection of non-fungible tokens), and Consorsbank, a brand of BNP Paribas, and many more.
Each shop enables users to virtually explore the products on offer, with each product providing a link for users to access detailed information on a corresponding web page.
Additionally, each shop showcases social media and website icons, facilitating easy connections with each company.
On the second floor, users can discover a conference or meeting room designed for hosting virtual events.
Within the virtual space, visitors can also partake in a scavenger hunt to discover ten “Worldline Eggs,” unlocking prizes such as community card NFT rewards.
This represents Worldline’s second foray into the metaverse, following the launch of its metaverse shopping mall in Decentraland in March.
Worldline joins a growing list of financial companies exploring Web3 to attract a new generation, offering customers a more immersive way to discover products and services, and embracing emerging technologies.
Notably, in September, the Housing Bank of Jordan celebrated its 50th anniversary with a metaverse experience, guiding customers through its services and highlighting digital innovation in banking. In June, Mizuho Bank revealed plans for the launch of “Metaverse Coin,” a payment service tailored for the metaverse.