Celebrity Paris Hilton is joining the metaverse by launching a virtual island called “Paris World” on the gaming platform Roblox.
Come play with me in the #metaverse in #ParisWorld ✨✨ https://t.co/TC7vpGHUzW ❤️❤️@Reuters @Roblox pic.twitter.com/gRQQRmWzBp— Paris Hilton (@ParisHilton) December 28, 2021
On New Year’s Eve, she will play an electronic set for anyone who drops by her virtual island.
Loves it! 🥰 Can’t wait to celebrate New Years Eve with you all at #ParisWorld @Roblox 🥳🥳🥳 https://t.co/J8nFefZlmg— Paris Hilton (@ParisHilton) December 29, 2021
Hilton’s virtual island allows visitors to explore replicas of her Beverly Hills estate and its dog mansion, stroll down a boardwalk inspired by the neon carnival wedding she and husband Carter Reum celebrated at the Santa Monica Pier earlier this year, and explore the island in a luxury sports car or Sunray yacht.
Join me for the biggest New Year’s Eve party 🎉 ever in the #Metaverse! ✨👱🏻♀️🎧 We’ll be dropping the ball as I DJ and give you a very special countdown – plus some surprises- in #ParisWorld on @Roblox. 🥳 The countdown starts at 11p ET & PT! Play now at https://t.co/fDZMmfYzQM pic.twitter.com/XdFZbrSZx0— ParisHilton.eth (@ParisHilton) December 30, 2021
“For me, the metaverse is somewhere that you can do everything you can do in real life in the digital world,” said Hilton.
“Not everybody gets to experience that, so that’s what we’ve been working together on over the past year – giving them all my inspirations of what I want in that world.”
The celebrity is moving a step further into the metaverse, continuing the path begun with her participation in the Metaverse Festival, which ran from October 21 to October 24, 2021, and for which she was a headline artist.
Paris Hilton has therefore joined a growing list of celebrities and brands that have embraced the metaverse, including Pitbull, Katy Perry, and Ralph Lauren.