Herman Miller, the American company that produces office furniture, equipment, and home furnishings, has filed a trademark application expressing its intentions to enter the metaverse and embrace non-fungible tokens (NFTs).
According to the trademark application, submitted to the USPTO on August 2, the company aims to offer:
- Virtual goods, namely furniture, home decor, outdoor furnishings, and more;
- Online retail store services featuring virtual goods;
- Financial services, namely providing electronic transfer of a digital currency or digital token.
The news was shared via Twitter by metaverse trademark attorney Michael Kondoudis.
Virtual office furniture?— Mike Kondoudis (@KondoudisLaw) August 8, 2022
Herman Miller has filed a trademark application claiming plans for:
▶️ NFT-authenticated media
▶️ Virtual furniture
▶️ Retail stores featuring virtual goods
▶️ Issuing NFTs + digital tokens
…and more#NFTs #Metaverse #Web3 #HermanMiller pic.twitter.com/SmqOnjkzKu
The number of the metaverse and NFT-related trademark applications submitted daily is increasing. New and traditional companies alike are hopping on board to avoid being left behind and to gain a new market share that will allow them to provide new and more innovative experiences.