FC Barcelona continues to make waves in the Web3 space with its latest announcement of a non-fungible token (NFT) release. This time, the focus is on Alexia Putellas, the renowned Spanish professional footballer and key player for the club.
The NFT, named “Empowerment,” showcases a remarkable artwork created by Rhi Madeline, a Canadian artist who transitioned from traditional oil painting to 3D digital art. Madeline is a member of World of Women, an NFT project that promotes inclusivity across both the physical and digital worlds.
The Empowerment NFT pays tribute to Putellas’ outstanding performance in the Champions League semi-final against Wolfsburg, during which she scored two crucial goals. It captures the essence of her talent, skill, and determination on the field.
The NFT, minted on the Polygon blockchain, will be made available for auction starting from Monday, June 26th, at 4 pm CEST, through the popular OpenSea NFT marketplace. The auction will run until June 28th, also at 4 pm CEST.
The lucky winner of the auction will not only acquire the digital collectible but also gain access to its utility. This includes an exclusive opportunity to meet and greet Alexia Putellas, a pair of autographed soccer boots, and a physical seat taken from Spotify Camp Nou, the iconic stadium where FC Barcelona plays its home matches.
Empowerment marks the second NFT in FC Barcelona’s ten-piece Masterpiece collection, a series that aims to celebrate significant moments and legendary figures in the club’s history. The first release in this collection was “In A Way, Immortal” by Johan Cruyff, which paid homage to Cruyff’s unforgettable “impossible goal” against Atletico Madrid in 1973. This inaugural NFT fetched an impressive bid of $693,000 during its auction in July 2022.
FC Barcelona has been actively embracing the potential of the Web3 world. In a recent move, the club collaborated with Plastiks to launch an NFT collection that supports environmental sustainability. Additionally, in August 2022, FC Barcelona, along with its rival Real Madrid, filed a joint trademark application to enter the metaverse, indicating the clubs’ commitment to exploring new digital frontiers.