FC Barcelona has teamed up with Plastiks in a groundbreaking NFT partnership aimed at engaging fans and promoting sustainability solutions through Web3 technology. The collaboration seeks to empower supporters to contribute to environmental causes while enjoying exclusive benefits.
The joint initiative introduces “Unleash Your Passion,” an NFT collection that showcases digital collectibles featuring various animals — such as tigers, zebras, turtles, monkeys, and more. The collection comprises 3,000 NFTs, and each purchase will help eliminate a staggering 35,000,000 kilograms of plastic from the planet.
Buyers will have the opportunity to select their favorite animal-themed NFT and decide which environmental project they want to support in cleaning up the planet.
In addition to fostering sustainability, NFT holders will gain access to a range of rewards and perks, including limited edition content. They will also have the chance to enter a draw for one of ten jerseys signed by select FC Barcelona men’s first-team players.
The Unleash Your Passion NFT collection is now available for purchase on the Plastiks marketplace, with each NFT priced at $30.
This marks FC Barcelona’s second venture into the realm of Web3 technology, following the successful auction of the unique “In a Way, Immortal” NFT in July 2022, commemorating Johan Cruyff’s legendary “impossible goal” against Atletico Madrid in 1973. The auction for the NFT concluded with a remarkable winning bid of $693,000.
Furthermore, in a sign of the footballing giants’ growing interest in Web3, both FC Real Madrid and FC Barcelona jointly filed a trademark application in August 2022 to enter the metaverse.
Meanwhile, Plastiks has been forging partnerships to further its Web3 project focused on environmental sustainability. In June 2022, the company collaborated with Hotel Lancaster to introduce a collection of NFTs that offered unique luxury experiences in Paris’ finest hotels while simultaneously combating plastic waste.