The Council of Fashion Designers of America (CFDA), a non-profit organization with over 450 American fashion and accessory designers as members, has announced Web3-related plans to commemorate its 60th anniversary.
The endeavor entails the launch of a non-fungible token (NFT) collection, as well as a fashion exhibition in The Sandbox metaverse.
The NFT collection, titled “Lighting the Path of American Design,” includes seven one-of-a-kind clothing pieces created in collaboration with major fashion brands, including Coach, Diane von Furstenberg, Michael Kors, Tommy Hilfiger, Vivienne Tam, Wes Gordon for Carolina Herrera, and Willy Chavarria.
Each NFT, minted on the Polygon blockchain, was designed exclusively for the CFDA’s 60th-anniversary celebration. The Rugby Shirt NFT by Tommy Hilfiger is an example, a significant piece of American fashion history highlighted by Snoop Dogg wearing the look on SNL and placing Tommy Hilfiger on the map as a streetwear brand.
Each NFT comes with both digital and in-person rewards, such as a physical reproduction of the NFT, access to events, and merchandise.
The NFT collection will be released on CFDA.bnv.me on December 12, with prices ranging between 11.83 ETH (or $15,000) and 19.72 ETH (or $25,000).
The NFT collection will be followed by a metaverse fashion exhibition on Monday, December 19, called “Fashioning the Shades of American Design,” which will feature 60 looks from the CFDA’s six decades.
The CFDA’s NFT collection and virtual fashion exhibit are the best way to commemorate American fashion’s most significant moments while looking forward and highlighting the possibilities of Web3.