To mark this year’s New York Fashion Week (NYFW), Tommy Hilfiger wants to make its fashion show more exciting.
Other than its classic physical show, this year’s also features a virtual one.
Clothing from Tommy Hilfiger’s fall collection will be worn by all the characters.
In this experience, users will be able to win or purchase exclusive digital items, customize a digital balloon, where they will contribute to the onsite art installation and claim their proof of attendance protocol NFT, and also create a digital wallet through their mobile devices and receive a Tommy Factory NFT.
Discover our exclusive multiverse Fall '22 fashion show within #TommyPlay on #Roblox, starring @superplastic @guggimon, @janky, and @therealdayzee in #TommyHilfigerXRichardQuinn. #TommyHilfiger #NYFW #Superplastic pic.twitter.com/zvbDESUBsy— Tommy Hilfiger (@TommyHilfiger) September 13, 2022
In this regard, it is clear that the fashion brand is keen to establish its Web3 presence and may plan more projects in the future.