The American basketball player for the Los Angeles Lakers of the National Basketball Association (NBA), LeBron James, has filed four trademark applications for “LEBRON JAMES”, “LEBRON”, “CHOSEN1”, and “KING JAMES”, indicating his intention to enter the metaverse.
According to the trademark application, the basketball player intends to provide non-fungible tokens (NFTs) featuring virtual goods, including footwear, clothing, sports gear, home furnishings, and much more.
Additionally, LeBron James plans to provide users with virtual experiences in the field of basketball, such as virtual basketball courts, gyms, and more, allowing them to play sports in the metaverse.
Trademark lawyer Michael Kondoudis, who tracks Metaverse and NFT trademark filings, tweeted the news earlier today.
Lebron James has filed 4 trademark applications for:— Mike Kondoudis (@KondoudisLaw) March 9, 2022
The filings are for:
▶️NFTs and crypto-collectibles
▶️Virtual basketball courts
▶️Virtual footwear, clothing, sports gear, home furnishings #LeBronJames #NFTs #Metaverse #Web3 pic.twitter.com/UnnP20VnH7
“LeBron James is one of today’s most well-known athletes, and the value attached to his name and brand is significant. These filings show how he continues to leverage that value,” Mr. Kondoudis says. “Clearly, LeBron sees the potential of the Metaverse and is preparing his trademarks and brand for the virtual economy that will dominate it.”
LeBron James is not the only basketball player who is intrigued by the idea of entering the metaverse and exploring NFTs.
HEIR, the company founded by Michael Jordan and his son Jeffrey Jordan, applied for a trademark for “6 RINGS,” as part of its entry into the metaverse.
A few weeks ago, LaMelo Ball filed three trademark applications showing his intent to step into the metaverse with virtual goods, including avatars, beverages, watches, sporting equipment, and more.