Last December, basketball star Michael Jordan and his son Jeffrey Jordan announced the launch of HEIR, an NFT platform designed for athletes.
Today, HEIR appears in the news again after filing a trademark application for “6 RINGS” to enter the metaverse.
According to the trademark application, the company aims to offer “virtual goods, namely, clothing, footwear, headwear, bags, sports bags, art, toys, collectibles authenticated by non-fungible tokens (NFTs).”
As part of the virtual clothing line, the company will offer “lifestyle and athletic wear, including t-shirts, hoodies, shorts, sweatpants, sweatshirts, jackets and sockets.”
Trademark attorney Josh Gerben shared the news via Twitter.
A company founded by Michael Jordan’s son (Heir Labs), has filed a trademark for “6 RINGS.”— Josh Gerben (@JoshGerben) March 2, 2022
The filing indicates an intent to offer 6 RINGS-branded:
1. “Virtual goods” such as clothing and footwear.
2. Collectible NFTs.#MichaelJordan #AirJordan #NBA pic.twitter.com/Dt7yyvqfPF
Michael Jordan and his son Jeffrey are not the first basketball players to express an interest in entering the metaverse.
A week ago, LaMelo Ball filed trademark applications for LAMELO BALL, 1 OF 1 and M.E.L.O., signaling his intention to enter the metaverse.
A few weeks ago, Adam Silver, the NBA commissioner, announced “Coach Nat,” the metaverse coach.