Wrangler and American singer Leon Bridges have collaborated to create the “Mr. Wrangler” NFT collection to mark Wrangler’s 75th anniversary.
Mr. Wrangler NFT dropping NOW in collaboration with @leonbridges and @ltdinc_official.— Wrangler Jeans (@Wrangler) February 22, 2022
Head over to https://t.co/7ocsf36aHN to place your bid on one of only 75 NFTs for #Wrangler75 and start packing your bags. Auction is open for 7 days only. Let's go! 🤠
Conceptualized, choreographed, directed by Leon Bridges, the NFT collection was created with Wrangler and powered by LTD.INC., a curated platform that teams up with artists, creators, and brands to launch exclusive physical and digital NFT collections.
The “Mr. Wrangler” NFT combines the physical, digital, and virtual worlds and will be released in two parts.
During the first drop, the “Icon” tier will feature 75 digitally animated NFTs featuring dance moves choreographed by Bridges.
In addition to owning the art, “Icon” NFT holders will get access to digital communities, one Icon tier Decentraland metaverse wearable, and one VIP pass to a by-invitation-only, private performance by Leon Bridges at New York Fashion Week in September 2022 where the Mr. Wrangler “Legendary” NFT will first be unveiled.
The “Legendary” tier consists of a 1-of-1 exact replica of Wrangler’s custom denim jacket and jeans outfit created for Leon Bridges which only he holds in his private collection.
The winning bidder will receive the unique denim suit in real life delivered in a retro-futuristic suitcase, with content exclusively created by Bridges embedded in the garment, in addition to being airdropped an ultra-rare Legendary tier Decentraland metaverse wearable of the physical denim suit.