Atlético de Madrid and WhaleFin join forces with STEPN app–a Web3 lifestyle app with Social-Fi and Game-Fi elements–to launch the first Genesis NFT sneakers collection.
While using the NFT sneakers, users will be rewarded according to their daily runs. Then, users can convert physical activity into tokens that can be used in-game through the app or redeemed as cash.
The collection comprises 1,001 NFT soccer boots that are stratified across Common, Uncommon and Rare:
- 850 sneakers are “Common” soccer boots named after Atlético de Madrid’s national and international trophies, featuring the date and place where the title was won.
- 140 sneakers are “Uncommon” soccer boots commemorating its stadiums.
- 11 “Rare” soccer boots numbered 1 through 11, alluding to the number of players who get out on the pitch each game to defend our colors.
0/ We are excited to announce our partnership with @atletienglish 🇪🇸 and @WhaleFinApp to launch a first-of-its-kind co-branded Genesis sneaker!https://t.co/tADePqmxuR pic.twitter.com/CXIda6B2NB
— STEPN | Public Beta Phase V (@Stepnofficial) August 18, 2022
The Genesis sneakers will also provide holders with the chance to win a unique experience that includes a trip to Madrid, a hotel stay, and tickets to an Atlético de Madrid game at the Civitas Metropolitano. “Uncommon” NFT footwear holders will receive an authentic Atlético de Madrid jersey. Finally, by purchasing “Rare” footwear, users will have unique access to an official jersey autographed by the team’s captains.
The initial phase of its release will include 200 shoes, 180 of which will be available through WhaleFin. STEPN will also promote the release with an airdrop of 20 “Common” sneakers to its user base.
Users must be registered through the WhaleFin app to be able to purchase NFTs on the first launch. From August 26th they will be able to get a participation ticket following the user terms and conditions published on the platform.
10% of the club’s sales proceeds will go to the “Fundación Atlético de Madrid,” which will finance foreign schools that use soccer as a catalyst for change.
