AliExpress, the cross-border e-commerce platform by Alibaba, is venturing into the Web3 space once again by announcing a new partnership with The Moment3!, a Web3 project.
The collaboration will involve the release of 5,555 non-fungible tokens (NFTs) on June 25, 2023.
Details about the NFT release, including the specific features and benefits of the tokens, have not yet been revealed.
The Moment3! recently established a presence on Twitter in May 2023, hinting at its status as a newly launched project. Its Twitter bio states that the project aims to use NFTs to preserve special moments forever on the blockchain.
This marks AliExpress’ first foray into the NFT market, although its parent company, Alibaba, has already explored the Web3 space in the past. In September 2022, Alibaba’s luxury shopping platform, Tmall Luxury Pavilion, launched an immersive shopping metaverse experience and introduced the Meta Pass, granting free access to virtual experiences.
More recently, in May 2023, Alibaba Cloud partnered with Avalanche to introduce “Cloudverse,” a launchpad that helps businesses create their personalized spaces within the metaverse.