KEY POINTS
Just two days following their Target store debut, Pudgy Penguins’ non-fungible token (NFT) inspired toys — Pudgy Toys — have now hit the shelves at GameStop, both online and in physical stores.
“Pudgy Toys are now available in GameStop,” the Pudgy Penguins profile announced in an X (Twitter) post on May 14.
These toys offer the same concept — plushies paired with a QR code that, when scanned, unlocks traits and digital collectibles within “Pudgy World,” an online realm where users can craft their Pudgy avatars and embark on quests.
This additional rollout has seen a surge in sales for the NFT collection. Over the past 24 hours alone, sales volume has spiked by 21.8%, amounting to 610 ETH, which translates to over $1.7 million, as per CoinMarketCap data.
The momentum had already been building with the introduction of Pudgy Toys at Target stores. This move propelled the Pudgy Penguins collection to the forefront of top-selling NFT collections in the last 7 days, boasting a 57% increase in sales volume, a 52% surge in sales, and an average price of 11.6 ETH, equivalent to $33,600.
The decision to venture into the physical realm appears to be paying off for the project. Since their toys hit Walmart stores in the United States, the NFT-inspired toy line has moved over 1 million units, generating $10 million in sales within its inaugural year.
This expansion isn’t the project’s only step toward diversifying beyond just NFTs. In February, Pudgy Penguins teamed up with Unstoppable Domains to introduce the first NFT-focused Web3 domains. Additionally, game developer Orange Cap Games recently announced intentions to license 200 Pudgy Penguins NFTs from the community for inclusion in an upcoming Web3 trading card game.
