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Mercedes-Benz’s Web3 arm, NXT, has revealed the upcoming launch of a new non-fungible token (NFT) collection — “The Era of Technology”.
Following the concept of its previous “NXT Icons” collection, which aims to honor Mercedes-Benz’s design legacy throughout seven distinct historical “eras,” this collection aims to digitally reinterpret its most iconic vehicle designs from 2000 to 2017.
The collection comprises 780 NFTs, each priced at 0.08 ETH, approximately $238 at the time of writing. Holders of previous Mercedes-Benz NFTs will enjoy discounts ranging from 15% to 30% on the minting price.
The minting phase will start on May 21 at 6 pm CET and will run for seven days until May 28.
To facilitate the minting process, the website offers instant creation of crypto wallets via email and social logins, alongside support for credit card payments.
Mercedes-Benz first entered the NFT space in January 2022 through a collaboration with Art2People, launching an exclusive NFT collection inspired by its G-Class vehicle line. After that, the company filed trademark applications in 2022 for NFT and metaverse-related purposes.
In May 2023, Mercedes-Benz NXT partnered with artist Harm van den Dorpel and Fingerprints DAO to introduce its “Maschine” NFT collection. Later that year, it unveiled the NXT Icons collection, paying homage to its rich design heritage.
Mercedes-Benz has also disclosed intentions to integrate NFT features directly into its vehicles. At CES 2024, the company elaborated on its in-car NFT app, first introduced in 2023, and presented metaverse-inspired functionalities.
