Publix Super Markets, Inc., commonly known as Publix, an employee-owned American supermarket chain, has filed trademark applications for its name, logo, and “where shopping is a pleasure” slogan to enter the metaverse and embrace non-fungible tokens (NFTs).
According to the applications, submitted to the USPTO on August 23, the company plans to offer:
- Virtual food, beverages, grocery items, personal care products, prescription drugs, flowers, liquor, clothing, and more;
- Retail store featuring virtual goods;
- Virtual restaurants and cafés;
- Virtual banking services.
The news was shared via Twitter by metaverse trademark attorney Michael Kondoudis.
Virtual grocery stores?— Mike Kondoudis (@KondoudisLaw) August 29, 2022
Publix has filed trademark applications for its name, logo, and “where shopping is a pleasure” slogan claiming plans for:
▶️Virtual groceries, prescription drugs, clothing
▶️Virtual banking + restaurants#NFTs #Metaverse #Web3 #Publix #Finance pic.twitter.com/M12H9smY6G
In addition to Publix, many other companies in related industries have taken steps to enter the metaverse.
Recently, Hooters, Taco Bell, KFC, Burger King, Panera Bread, McDonald’s, Wingstop, Panda Express, Tyson Foods, Carl’s Jr., and others, have already filed trademark applications to express their intentions to enter the metaverse with virtual foods and beverages and to provide NFTs.