Carl’s Jr. to Enter the Metaverse with Virtual Food and Virtual Worlds Featuring Restaurants

Carl’s Jr., the American fast-food restaurant chain founded in 1941, has filed two trademark applications for its name signaling its plans to enter the metaverse and embrace non-fungible tokens (NFTs).

According to the applications, submitted to the United States Patent and Trademark Office, the company seeks to provide:

• NFTs;
• Virtual goods, namely virtual foods and drinks;
• Online retail services featuring virtual goods;
• A virtual restaurant featuring virtual and actual goods, and home delivery services in the real world.

The news was tweeted earlier today by metaverse trademark attorney Michael Kondoudis.

The owner of CARL'S JR. has filed 2 trademark applications for its name signaling plans for
▶️ NFTs + NFT backed media
▶️ Software for storing + transmitting NFTs
▶️ Virtual foods + drinks
▶️ Virtual worlds featuring restaurants#NFTs #Metaverse #Web3 #NFTCommunity pic.twitter.com/aXch3sVHTG

— Mike Kondoudis (@KondoudisLaw) May 20, 2022

Carl’s Jr. is not alone in taking steps to enter the metaverse; many other food companies have as well.

Recently, Hooters, Taco Bell, KFC, Burger King, Panera Bread, McDonald’s, Wingstop, Panda Express, Tyson Foods, and others, have already filed trademark applications to express their intentions to enter the metaverse and provide NFTs.