Carnival Cruise Line, the international cruise line with headquarters in Doral, Florida, has filed four trademark applications for its logo, name, “Carnival,” and “Choose Fun” to enter the metaverse and non-fungible token (NFT) space.
According to the applications, submitted to the USPTO on August 23, the company plans to offer:
- Online marketplace for buyers and sellers of digital goods;
- Retail store services featuring virtual goods;
- Travel agency services, namely, making reservations and bookings for transportation of passengers and tourists by land, air, and water accessible in virtual worlds;
- Entertainment services, namely, providing virtual environments in which users can interact for recreational or entertainment purposes.
The news was shared earlier today via Twitter by trademark attorney Michael Kondoudis.
Virtual cruises?— Mike Kondoudis (@KondoudisLaw) August 29, 2022
Carnival has filed 4 trademark applications claiming plans for:
🛳️Virtual foods, drinks, consumer merchandise
🛳️Digital goods marketplace
🛳️Virtual travel + transport#NFTs #Metaverse #Web3 #CarnivalCruise #ChooseFun pic.twitter.com/We1g2HmRIC
It’s not the first time a cruise line has taken steps toward Web3. Norwegian Cruise Line launched the first NFT collection in the cruise industry in April. Similarly, Celebrity Cruises released its “Peacemakers Sunset” NFT collection in May.