Meta is making headway toward the metaverse and the realm of non-fungible tokens (NFTs). The most recent blog post announces the release of a feature that allows Facebook and Instagram users to post digital collectibles they own.
In other words, users can now connect their digital wallets to both apps once to share their digital collectibles.
As a result, much as they would with photos, users can now share their NFT works or holdings, tag the creator and collector, and let others interact with them by liking, commenting, and sharing.
This was made possible in part by the most recent upgrade, which included the extension of NFT integration on Instagram to another 100 countries throughout Africa, Asia-Pacific, the Middle East, and the Americas.
Taking this additional step further signifies Meta’s mission and desire to reinvent reality and engage people on social media in new and interesting ways.
Several initiatives have been developed as part of its strategy so far; examples include collaborative efforts with MINI and Fender to launch the Fender Stratoverse and the MINIVerse, opening a fashion avatar store and a physical store “The Meta Store” to introduce people to the metaverse, integrating Instagram with NFTs, filing various trademark applications to embrace Web3 and crypto further, and expanding Horizon Worlds metaverse in France and Spain.