Jimmy John’s, the Champaign, Illinois-based sandwich chain, has partnered with metaverse technology solutions firm TerraZero Technologies to launch the ‘Metasandwich‘ metaverse experience.
In this experience, users were allowed to create sandwich products in the metaverse for physical production and delivery in the real world.
In other words, users’ sandwiches could be voted on and become a real-world, limited-time menu item. The limited-time menu item was a digital-to-physical world success for Jimmy John’s, and delivery quantities sold out.
The experience was only available for a limited time, but it was designed to be reused for future activations.
This is one example of how restaurants and food-related companies may use the power of the metaverse to give existing and potential consumers with a unique, inventive experience that increases engagement and sales.
The food business has proven to be one of the most interested in Web3, with large food chains filing NFT and metaverse trademark applications to safeguard their ideas. For example, McDonald’s and Panera Bread submitted trademark applications to create virtual restaurants where consumers could place orders and receive food and beverages immediately at their doorsteps.
Although it is still early days and many people are hesitant about the emergence of these new technologies, the community is increasing and so are the projects that companies announce on a regular basis.